Why Magento?

Magento is an open-source platform and community version can be installed without any commitments or monthly fees. To match project requirements, we can modify the source code and add features and functionality by adding widely available and rather inexpensive add-ons and plug-ins. The best part in Magento web design is it’s flexibility and robustness.

At my web design firm we build Magento sites constantly for variety of clients. Magento is actually one of the few platforms that we can honestly recommend without hesitation, as we believe it its longevity. We started using Magento framework about 5 years ago, and throughout that time we learned about flexibility and great robustness of the platform. We’ve also seen great improvements and evolution of it’s core code, now with framework in place it is the perfect platform for responsive web design, one of our favorite development methods.

According to recent studies, Magento is one of the most popular eCommerce platforms today. It has been used to run over quarter of the million eCommerce sites around the globe. There are many reasons to choose Magento over other eCommerce platforms. Here are couple highlights and out of box features.

Magento Community is mobile ready and can be molded into whatever industry you are in. From fashion to tools or healthy snacks Magento Commerce can be set to many facets of different industries. Small businesses and large corporate and brand online stores are run on Magento platform perfectly supporting complexity with its great infrastructure. Magento is also highly, flexible robust and scalable that can be customized to specific requirements.

Responsive web stores means you can have carefully designed user experience for all of the mobile and desktop browsers without compromise. It also makes the stor somewhat future proof as new resolutions and aspect ratios are emerging.

Magento is very SEO friendly with awesome backend administrative panel. Complete search engine optimization can be performed without ever looking in to code. Of course if the front end is developed right. Something to keep in mind is that rebuild templets can’t always accomidate. IF you need high level of flexibility and optimization then developing custom theme is a ultimate solution.

The admin panel itself is very flexible and customizable too. Recently we finished couple projects where clint required specific views in the administrative section for reasons to better support their business logics and workflows. This is hard to accomplish with proprietary platforms such as Shopify or SquareSpace. That doesn’t mean that we don’t like them just that in this protocolar scenario we needed little more flexibility to fulfill client’s requirements.

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