Why Web Usability Matters More Than Ever
It’s easy to brush off usability or user experience as a new buzz word in the world of web design. After all, most companies these days have a fairly well designed and neatly organized website. But usability is not about having an attractive website or about having an organized site. Yes, those elements are important and do have an impact on the performance of your website, but it only scratches the surface of web usability.
How we at my web design firm help companies improve usability for their websites? While one of the goals is to come up with great looking design, we go beyond that and focus on multiple aspect s of usability. To make the right changes, we’ll look at your web analytics and your traffic data to study the behavior of your web visitors. From there, we can test various website elements to figure out what results in more desired action.
For instance, we may rearrange your navigation menu to better accommodate your visitors in finding what they’re looking for. We can also help bridge the gap between delivering what visitors want with getting visitors to take your desired action whether it’s sharing content, subscribing to your newsletter or making a purchase. We may also test different design layouts, reduce loading time, or change the organization/formatting of your content to name a few other things.
The main point here is that usability matters, especially in a digital atmosphere where multiple platforms and devices are being used to access your website. We’ve helped many companies go beyond design and get their website to perform to their maximum potential.