The Advantages of Working with a Local Creative Agency on Your New Web Design Project
Are you planning on launching a new website or redesigning an existing website? If you’re like most people, you’ll probably looking to find an independent designer online or going with any reputable web design firm you come across. While those are two great choices, it may be more beneficial to go with a local creative agency for your web design project. Going with a local agency come with several advantages.
1. They Understand the Local Market
If one of your goals is to target the local market, then it will definitely be a better choice to go with a local agency. A local agency has a better grasp on what is happening in the city you are in. They can help you tap into the mindset of the local public so that you can come up with a design that connects with the target local audience. They’ll also be aware of the tiny little things like directions, locations of important monuments, lingo, and popular areas which, when worked in, can increase the effectiveness of your design and marketing message.
2. You Can Collaborate with the Design and Marketing Team
The big advantage of working with a local creative agency is being able to collaborate with the design team in person. You can work together to produce better ideas, make quick improvements, and collect input with various team members that are experts in their respective roles. While this may still be a possibility when working with a non-local designer or firm, you may deal with conflicts like scheduling, delayed feedback, latency issues, etc. In contrast, the value of face to face communication is priceless.
3. More Budget Friendly while Getting the Attention You Need
While price shopping isn’t necessarily the best way to find a designer, local agencies have a better price point for their services than some of the bigger national and global firms. In addition, local agencies tend to have less of a bureaucratic structure and are less stretched out with multiple projects and clients. This means that you will get the time and attention that your project deserves. Some bigger agencies tend to focus on simply completing the task and not putting enough attention to all the small details. Local agencies know how important it is for their local clients to be satisfied and will go the extra mile.
4. Better Communication and Updates
With a local agency, you can always stop by the office to check out how the project is progressing and add on important updates/changes. This is not something you can easily do if you’re working with a non-local designer or firm. Sometimes, you may have to deal with a designer or firm that keeps on delaying your project due to other tasks or projects. With a non-local designer or firm, you can’t make sure that they’re even working on your project as promised. It’s also more difficult to add updates and ask for changes. In short, working with local agencies will offer more transparency and better communication.
5. Connection to Other Local Businesses and Resources
Local web agencies will have worked with many other local clients and can help you connect with their clients. They can also reveal important local resources that may be of value such as trade show events, conferences, and networking events which can all help you move your business forward. If your goal is to target the local market, then it will be of utmost value to be aware of these resource and connect with other businesses that may lead to profitable partnerships.