All posts tagged: Web Design

Designing a Corporate Site

It’s always tough trying to come up with how to design a corporate site. On one hand, you want to convey an influential image of your company. On the other hand, you don’t want to come across as boring and blend in with every other company. The key to pulling off a great corporate web design is to figure out what your main goals are. From there, you can think about creative ways to present your company and engage the visitor. To help you start brain storming concepts, here are some jump off ideas. Idea #1: A minimalist site with custom photography If your corporate site has clear intentions on what it is supposed to achieve, then a minimalist design can do the job. Combined with custom photography, you can let your copy do the talking while giving an impactful imagery of what you want to portray about your company….

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1 year, 2 months ago

The Advantages of Working with a Local Creative Agency on Your New Web Design Project

Are you planning on launching a new website or redesigning an existing website? If you’re like most people, you’ll probably looking to find an independent designer online or going with any reputable web design firm you come across. While those are two great choices, it may be more beneficial to go with a local creative agency for your web design project. Going with a local agency come with several advantages. 1. They Understand the Local Market If one of your goals is to target the local market, then it will definitely be a better choice to go with a local agency. A local agency has a better grasp on what is happening in the city you are in. They can help you tap into the mindset of the local public so that you can come up with a design that connects with the target local audience. They’ll also be aware…

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1 year, 5 months ago

Agency Engagement

Many people when I introduce myself ask how to engage with creative agency and what are the benefits of working with a agency vs. individual freelancer. The project widely defer and there is no single answer. In some scenarios company needs nothing more then single freelance artist, where in majority of the cases projects are complex and require whole team of people with a different focuses and expertise to achieve an optimal results. In my practice what starts as simple website redesign, it ends up being complete brand refresh, product optimization, brand positioning and digital strategies and often refreshing print collateral. Additionally there are many different agencies other and everyone should find its own fit and comfort level. Some agencies focus exclusively on the creative work, others are specialized in ads placement and strategies, some specialize exclusively on digital and web work. Focus in our agency for example is UI/UX…

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1 year, 6 months ago

What Companies Are Doing to Promote Their Brands on the Web

One of the best things about branding on the web is the amount of options and tools available to promote your brand. There is a myriad of ways to reach out to your customers and target market while also standing out from the competition. If you started a branding campaign, it’s likely you haven’t even reached the surface as to what you can do. Here are some brand strategies that some companies are using with great success. 1. Using transparency to build trust Most brands prefer to keep their customers in the dark. However, using transparency can be immensely beneficial to a brand. Some companies are sharing everything from how their products are made, what quality control measures are being taken, what ethical measures are being met, etc. The point is not to be transparent about everything but pinpoint an issue that your audience has suspicions about in your industry…

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1 year, 8 months ago

Designing for Web with UX in Mind

I’ll go little in a basics here so please bear with me. I received UI/UX questions from some folks another day on designing experiences so wanted to cover it in form of the post as well. What we are able to do today is: “Design User Experiences” on the web, just up ’til recently much of this was not possible because we had a lot of technological and browser related limitations. But today design of a website become complete experience design, controlling the pathways, user personas and funneling the users thru carefully crafted experiences. Improving a user’s satisfaction when interacting with a websites is part of the User Experience design, or UX design. There are a few standards that we follow to make a site visually appealing, easy to navigate, accessible and usable. Plenty of CSS frameworks have been created in the recant years to help make a website look clean but also accessible. We’ve…

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1 year, 11 months ago

What Are the Latest Trends In Web Design Today?

If you’re considering a web design project, you should start by getting a full perspective of all that you can do with your website and all the creative options that are available to you. There are many web designs trends that have been hitting the industry over the past few years. And while most people think that trends typically fade away after some time, many of these trends are here to stay for the long haul so they are worth paying attention to. So here are a few you should be aware of. Unique Fonts The big thing in the design industry is fonts and it’s clear why. Bigger and standout fonts result in increased engagement. Some companies use custom designed fonts which almost adds a branding element. The bottom line is that standard fonts are no longer cutting it. Users are too used to standard fonts and underestimate the…

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2 years, 18 days ago

Why Rebranding Should Start with Web Design

Are you planning on going through the rebranding process? As you may have already have found out, coming up with a new brand identity is challenging. No business can get over the fact that change is an inevitable necessity at some point in its lifespan. The good news is that a new brand can completely change your business. It means being able to target a new market/segment of customers, change your strategy, or offer new products/services. There are many different ways to go about it, but for many businesses, the rebrand starts with the web design. If you think about it, your website is the perfect vehicle to launch the new brand identity. It’s easy to gauge a response, forgiving of mistakes, and strongly representative of the business. It’s not far-fetched to try experimenting with a new brand name or new statement to see which ones elicit the most response….

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2 years, 2 months ago

Visual Branding and How It Affects Your Web Design Decisions

Are you aware of your brand is being perceived by your audience? Visual branding is all about communicating the characteristics and benefits of your brand through your imagery. There are many companies that have strong logos and a strong message but lack the imagery to give their audience a clearer picture on what they are about and what kind of value they can provide. If you’ve made the same mistake and you’re in the process of creating a visual presentation that better represents your brand, you need to think about your web design decisions more carefully. When your visitors hit your website, they’ll be presented with the visual elements before they even start reading the words on the page. For this reason, you want communicate the value, uniqueness, relevance, and other qualities on your brand through your design. Much of web design projects are made up of trying to figure…

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2 years, 2 months ago

Building a Site that Works Hand in Hand With Your Brand and Marketing Strategy

Many businesses set up a website just to have some kind of presence for their prospects and customers online. Some businesses even have built a website that’s creating some kind of results for them whether it’s traffic, leads or sales. However, very few businesses have a website that actually works with their marketing strategy. You may be surprised by statistics but even large corporations or organizations are running a same battle as star ups or small businesses. By that, it means that they have one or more website that achieves a specific objective in their strategy. So how do you go about achieving this? Start by defining your goal and strategy. Ask yourself this: How are you going to be engaging with your target audience and what are the steps that you are laying out from the initial sale to repeat customers from loyal customers? From there, you’ll have to…

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2 years, 9 months ago

The Connection Between Branding and Web Design

There are many aspects of web design to focus on, but one of the most overlooked topics is company branding. If you spend the next couple of hours using the search engines to research company websites across a variety of industries and markets, you’ll notice that many of them lack a strong brand identity. The prominence of the brand is important in web design because it creates brand awareness to the user and leaves a strong impression. If you compare two different eCommerce sites that sell the same types of products, you’ll probably notice that the products, site structure and product organization are all very similar. What’s going to distinguish these two websites is the brand. A memorable and relevant logo is a big part of the overall brand, but too many companies fail to go beyond that.

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3 years, 3 months ago