All posts tagged: Visual Branding

Packaging Design for iPhone Devices Marketplace

The iPhone is one of the best selling devices in the tech world and has spawned a new industry made up of numerous third party devices, apps and accessories that support the device. This means that there are many opportunities to market new products but an enormous amount of competition. The key to standing out in this competition is the presentation, specifically the package design of your product box. The first thing that your audience will see is the package of your product. While there are many companies that try to stand out with unique and eye catching designs, they fail to do one critical thing. And that is to achieve an apple like packaging design. The they focus too much on their brand and the benefits of their product. While that message is important, it ignores Apple’s brand and loses the consumer. You may be thinking to yourself “why…

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1 year, 10 months ago

Designing for Web with UX in Mind

I’ll go little in a basics here so please bear with me. I received UI/UX questions from some folks another day on designing experiences so wanted to cover it in form of the post as well. What we are able to do today is: “Design User Experiences” on the web, just up ’til recently much of this was not possible because we had a lot of technological and browser related limitations. But today design of a website become complete experience design, controlling the pathways, user personas and funneling the users thru carefully crafted experiences. Improving a user’s satisfaction when interacting with a websites is part of the User Experience design, or UX design. There are a few standards that we follow to make a site visually appealing, easy to navigate, accessible and usable. Plenty of CSS frameworks have been created in the recant years to help make a website look clean but also accessible. We’ve…

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2 years, 10 days ago

Why Branding Through Graphics Is the Bigger Picture

The most obvious aspect of your brand is the visual presentation that you are portraying, so it’s only natural that you put a lot of thought in the graphics you use in all your communications. The logo is probably the first thing that comes into mind when companies think about their brand. However, branding with graphics goes beyond your logo as you can use graphics in a variety of ways to engage and make an impression with your target audience. You have to first come from the perspective that the brand is perceived image and emotional response that a company has with the audience. Once you understand that, it becomes clear that the logo and the brand message isn’t enough to communicate what needs to be said. By tying in images that represent what customers can expect from doing business with your company, the target audience will get a clearer…

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2 years, 15 days ago

The Link Between Marketing and Branding a Product

When it comes to promoting a product, most companies focus on marketing it under the umbrella of their main brand. However, it may be a better idea to brand the actual product and market behind new brand identity. The whole idea behind this is to engage the target audience through a design, presentation, and message that is relevant and emotionally appealing to them. Why should you consider creating a brand for your products? In many cases, your core company brand may not necessarily have the right presentation and message for new target audience. For instance, your main company brand could represent technology innovation, but you may have a product that’s designed for gamers. It would be better to build the product brand around outstanding performance rather than have it fall under the umbrella of the core brand of computer hardware innovation as performance would be more emotionally appealing to the…

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2 years, 3 months ago

Why Rebranding Should Start with Web Design

Are you planning on going through the rebranding process? As you may have already have found out, coming up with a new brand identity is challenging. No business can get over the fact that change is an inevitable necessity at some point in its lifespan. The good news is that a new brand can completely change your business. It means being able to target a new market/segment of customers, change your strategy, or offer new products/services. There are many different ways to go about it, but for many businesses, the rebrand starts with the web design. If you think about it, your website is the perfect vehicle to launch the new brand identity. It’s easy to gauge a response, forgiving of mistakes, and strongly representative of the business. It’s not far-fetched to try experimenting with a new brand name or new statement to see which ones elicit the most response….

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2 years, 3 months ago

Visual Branding: Explained

A lot of ideas about branding have changed over the last few years and not for the sake of innovation, but for the purpose of adapting to changing consumer behavior and the marketplace. One of the biggest ideas companies have taken to is visual branding. It’s becoming clear that a logo isn’t enough to create the desired perception or get the consumers to understand what the company is about. That is where the idea of visual branding comes in. This is not just about the logo but the entire visual presentation that accompanies all your communications across all marketing channels. This can include everything from the core message, typography, background imagery, color, shape, and scenario your brand is conveying. This may sound a little confusing, so here’s an example of what this all means. If you’re a health food company, your brand image is depicted by warm colors and scenery…

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3 years, 17 days ago
Continue Reading web design

Web Design and Its Effect on Corporate Branding

If you’re in charge of designing a website for your corporate organization, it’s imperative that you look beyond everyday design services. You need to work with designers that understand branding on a deep level and can integrate your company brand into the site design. You may ask “why is web design such a big corporate branding?” You have to consider the fact that there are millions websites in the same marketplace. In order to stand out from the pack, you need have a brand identity that instantly coveys your uniqueness and value. Your organization may have a strong authority and reputation in the marketplace, but that doesn’t guarantee traffic and engagement on the Internet. The first thing that users will see when they come to your website is how the design looks and the message it is communicating, or sadly, lacking.

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3 years, 4 months ago
Continue Reading Startup Web Design

Web Design For Startup Companies

Startups have a unique opportunity thanks to the internet. While major brands in a particular market will always have an advantage in regards to exposure, a startup with a unique approach, creative brand and quality products and services can come quite close to leveling the playing field. The internet being what it is, most will only see a startup as being as good as its website. For startups, there are a number of factors to consider. Here are a few of the most important considerations for startups companies considering whether to choose a digital agency to handle their web design needs.

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3 years, 7 months ago

Web Design For Startup Companies

Great ideas and interesting content have been given an opportunity to thrive because of the internet. Startups have an opportunity to compete with larger and more established competitors precisely because of the reach that is only possible online. With that said, a startup will only get so far if their website is lacking. Poor design repels visitors before they ever get a chance to read a post, click a button to buy, or submit an email to get on a waiting list. Webdesign for startups is fairly straightforward with just a few points that should be addressed. These are those points.

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3 years, 8 months ago