All posts tagged: UX Design

Why You Need to Focus on User Centered Design

One of the things that brand managers often have conflict with is choosing between a design created of their internal team developed vision and going with a more user centered design. While it’s important to have an clear vision of what you want for your design, designing something from only company perspective does not solve the problems that users have. Thats where collaboration with design firm that specializes in UX design comes in. Independent party perspective is crucial in successful experience design. First, you need to realize that everything is a risk. You could be creating design for a big ad campaign, a website for a big branding campaign, or a for a smartphone app. You’re either going to put in a big investment into the project or have already done so. By designing from the user’s perspective, you are minimizing risk due to the fact that you’re giving users…

0
1 year, 2 months ago

Designing a Corporate Site

It’s always tough trying to come up with how to design a corporate site. On one hand, you want to convey an influential image of your company. On the other hand, you don’t want to come across as boring and blend in with every other company. The key to pulling off a great corporate web design is to figure out what your main goals are. From there, you can think about creative ways to present your company and engage the visitor. To help you start brain storming concepts, here are some jump off ideas. Idea #1: A minimalist site with custom photography If your corporate site has clear intentions on what it is supposed to achieve, then a minimalist design can do the job. Combined with custom photography, you can let your copy do the talking while giving an impactful imagery of what you want to portray about your company….

0
1 year, 3 months ago

Designing for Web with UX in Mind

I’ll go little in a basics here so please bear with me. I received UI/UX questions from some folks another day on designing experiences so wanted to cover it in form of the post as well. What we are able to do today is: “Design User Experiences” on the web, just up ’til recently much of this was not possible because we had a lot of technological and browser related limitations. But today design of a website become complete experience design, controlling the pathways, user personas and funneling the users thru carefully crafted experiences. Improving a user’s satisfaction when interacting with a websites is part of the User Experience design, or UX design. There are a few standards that we follow to make a site visually appealing, easy to navigate, accessible and usable. Plenty of CSS frameworks have been created in the recant years to help make a website look clean but also accessible. We’ve…

0
2 years, 10 days ago

What Are the Latest Trends In Web Design Today?

If you’re considering a web design project, you should start by getting a full perspective of all that you can do with your website and all the creative options that are available to you. There are many web designs trends that have been hitting the industry over the past few years. And while most people think that trends typically fade away after some time, many of these trends are here to stay for the long haul so they are worth paying attention to. So here are a few you should be aware of. Unique Fonts The big thing in the design industry is fonts and it’s clear why. Bigger and standout fonts result in increased engagement. Some companies use custom designed fonts which almost adds a branding element. The bottom line is that standard fonts are no longer cutting it. Users are too used to standard fonts and underestimate the…

0
2 years, 1 month ago

Responsive vs. Adaptive Web Design

In my agency, we daily go through assessments of analyzing and auditing web user behaviors and online experiences for variety of different brands. Nowadays it all sums up on making decision of what technology is best to use on the back end to create that great front end UI/UX. Deciding on using responsive design or adaptive design on as platform depends on variety of factors and discoveries we due-diligently exercise in discovery phase of the project. I wrote a post over on our company blog about differences that articulates little bit more about pros and cons of each. However this is complex matter and decision involves a lot of different factors. Instead of segmenting different parts of a website to format it differently, adaptive design delivers a set version of a website that’s optimized for the user’s OS, browser and device. It also delivers the website from the server side…

0
2 years, 3 months ago

Designing Sites for Better User Experience

For the longest time, the digital marketing world has ignored the concept of user experience. But it’s becoming more important as the web and its users mature. These days, UX design is starting to become a design standard, not only because it improves the look and functionality of your website, but also because it translates to more leads, traffic, referrals and conversions.

0
3 years, 4 months ago

Web User Experience Design’s Effect On Conversions

Did you know that improving your website’s user experience can have a huge impact on your conversion rates? Although improving user experience affects all websites, the results are most visible for companies that run eCommerce sites. Most online marketing professionals believe that user experience ends at their website’s visual presentation and architecture. In reality, it goes far beyond that.

2
3 years, 8 months ago