All posts tagged: User Interface Design

Why You Need to Focus on User Centered Design

One of the things that brand managers often have conflict with is choosing between a design created of their internal team developed vision and going with a more user centered design. While it’s important to have an clear vision of what you want for your design, designing something from only company perspective does not solve the problems that users have. Thats where collaboration with design firm that specializes in UX design comes in. Independent party perspective is crucial in successful experience design. First, you need to realize that everything is a risk. You could be creating design for a big ad campaign, a website for a big branding campaign, or a for a smartphone app. You’re either going to put in a big investment into the project or have already done so. By designing from the user’s perspective, you are minimizing risk due to the fact that you’re giving users…

0
1 year, 4 months ago

Responsive vs. Adaptive Web Design

In my agency, we daily go through assessments of analyzing and auditing web user behaviors and online experiences for variety of different brands. Nowadays it all sums up on making decision of what technology is best to use on the back end to create that great front end UI/UX. Deciding on using responsive design or adaptive design on as platform depends on variety of factors and discoveries we due-diligently exercise in discovery phase of the project. I wrote a post over on our company blog about differences that articulates little bit more about pros and cons of each. However this is complex matter and decision involves a lot of different factors. Instead of segmenting different parts of a website to format it differently, adaptive design delivers a set version of a website that’s optimized for the user’s OS, browser and device. It also delivers the website from the server side…

0
2 years, 4 months ago

Getting Site Architecture and Interface Design Right

Do you know what kind of content should be put where? Are you clear about how you want to set up your navigation menu? What about how various topics and aspects of your website should be organized? This is something that many people get stressed about when designing or redesigning their website. While it may seem like focusing too much on these aspects of web design is a waste of time, it’s immensely valuable. Better site architecture and interface design means that visitors stay longer, gain value, share and even buy. So how do you go about site architecture and user interface design the right way? First, you need to understand the purpose of site architecture. Your goal should be to come up with a design that delivers value to your target audience while also helping you achieve your business objectives. In order to accomplish this, there are several things…

0
3 years, 2 days ago

Designing Sites for Better User Experience

For the longest time, the digital marketing world has ignored the concept of user experience. But it’s becoming more important as the web and its users mature. These days, UX design is starting to become a design standard, not only because it improves the look and functionality of your website, but also because it translates to more leads, traffic, referrals and conversions.

0
3 years, 5 months ago

Strategies to Ensure a Great UI and UX

User interface (UI) and user experience (UX) are finally getting the attention they deserve. Gone are the days of low competition markets when a site could simply launch and find success once enough people knew about it. Today, a site has to offer a great experience and be easy to use or people will move along to something else.

0
3 years, 8 months ago

Why Web Usability Matters More Than Ever

It’s easy to brush off usability or user experience as a new buzz word in the world of web design. After all, most companies these days have a fairly well designed and neatly organized website. But usability is not about having an attractive website or about having an organized site. Yes, those elements are important and do have an impact on the performance of your website, but it only scratches the surface of web usability.

0
3 years, 9 months ago

Usability Matters

There is a general trend online towards responsive designs, faster load speeds, less and more efficient code for both design and function, as well as simpler user interfaces. All of this is centered on creating a better user experience and all of this amounts to creating websites that are more usable. At one time, usability had given way to fancy designs and complex page layouts in an effort to differentiate one site from the rest of their competitors. As the internet has grown, users have grown impatient with slow load times, overwhelming designs on pages, and difficult sign-up or checkout processes.

0
3 years, 9 months ago

The Importance of Web Usability

Web Usability is important and shouldn’t be overlooked when it comes to new website design and development. It directly reflects on effectiveness of the website and overall user experience, so it’s important to put a lot of attention and analyze elements not just in the begging stage but also frequently once website is launched. There is a link to the post bellow, we did a while back that may help you stay on track with your web usability, it covers following: Begin By Analyzing User Activity Improve The Web Site Design A>B Testing To Find Winners Think About User Interface Design and User Experience Usability for Mobile Sites Read more…

0
3 years, 10 months ago