All posts tagged: UI/UX

Why You Need to Focus on User Centered Design

One of the things that brand managers often have conflict with is choosing between a design created of their internal team developed vision and going with a more user centered design. While it’s important to have an clear vision of what you want for your design, designing something from only company perspective does not solve the problems that users have. Thats where collaboration with design firm that specializes in UX design comes in. Independent party perspective is crucial in successful experience design. First, you need to realize that everything is a risk. You could be creating design for a big ad campaign, a website for a big branding campaign, or a for a smartphone app. You’re either going to put in a big investment into the project or have already done so. By designing from the user’s perspective, you are minimizing risk due to the fact that you’re giving users…

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1 year, 5 months ago

What Are the Latest Trends In Web Design Today?

If you’re considering a web design project, you should start by getting a full perspective of all that you can do with your website and all the creative options that are available to you. There are many web designs trends that have been hitting the industry over the past few years. And while most people think that trends typically fade away after some time, many of these trends are here to stay for the long haul so they are worth paying attention to. So here are a few you should be aware of. Unique Fonts The big thing in the design industry is fonts and it’s clear why. Bigger and standout fonts result in increased engagement. Some companies use custom designed fonts which almost adds a branding element. The bottom line is that standard fonts are no longer cutting it. Users are too used to standard fonts and underestimate the…

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2 years, 4 months ago

The UX Brainstorm

My colleague, Esther, recently wrote about UX (User Experience), the process of enhancing the user’s experience through customer satisfaction; it is identified through increasing loyalty and improving usability in the interaction between the customer and the product or service. Focusing on the interaction of humans and their machines, the very nature of the environment has the ability to shape how the viewer interacts with the website and the impression that they absorb of the organization. Directly connected to UX is UI, the user interface – the actual space where the user experience takes place. When designers and creative thinkers begin to consider new projects and initiatives, their brainstorming must also take care to infuse an ideal UX and UI. The ultimate goal for an optimal user interface is to provide a space where the intended process is easily experienced, efficient and enjoyable (producing the best results with minimal effort, while…

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2 years, 7 months ago

Getting Site Architecture and Interface Design Right

Do you know what kind of content should be put where? Are you clear about how you want to set up your navigation menu? What about how various topics and aspects of your website should be organized? This is something that many people get stressed about when designing or redesigning their website. While it may seem like focusing too much on these aspects of web design is a waste of time, it’s immensely valuable. Better site architecture and interface design means that visitors stay longer, gain value, share and even buy. So how do you go about site architecture and user interface design the right way? First, you need to understand the purpose of site architecture. Your goal should be to come up with a design that delivers value to your target audience while also helping you achieve your business objectives. In order to accomplish this, there are several things…

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3 years, 1 month ago

Designing Sites for Better User Experience

For the longest time, the digital marketing world has ignored the concept of user experience. But it’s becoming more important as the web and its users mature. These days, UX design is starting to become a design standard, not only because it improves the look and functionality of your website, but also because it translates to more leads, traffic, referrals and conversions.

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3 years, 6 months ago

Cutting Edge of Web Design and Development

Today I’m going to talk about my web design team, how we approach web design project and thru storytelling technique help brands create better web designs. ArtVersion is a one of the premier web design companies in Chicago. Our firm has been in business for over 10 years and we’ve been able to grow throughout the years due to our focus on high quality design and client support. Our repertoire ranges from UI design for applications, branding initiatives for all types of businesses, graphic design for print, to user experience design for websites.

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3 years, 7 months ago

Web Design UI/UX Design for Startups

For startups, a proper presentation is essential for building brand awareness, attracting partners, and making a big splash in the marketplace. That’s why many startup companies focus on creating a “pretty” website. However, many end up missing the key design elements to bring in new business. The two elements that are important is the user interface and user experience.

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3 years, 8 months ago

Strategies to Ensure a Great UI and UX

User interface (UI) and user experience (UX) are finally getting the attention they deserve. Gone are the days of low competition markets when a site could simply launch and find success once enough people knew about it. Today, a site has to offer a great experience and be easy to use or people will move along to something else.

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3 years, 10 months ago

Web User Experience Design’s Effect On Conversions

Did you know that improving your website’s user experience can have a huge impact on your conversion rates? Although improving user experience affects all websites, the results are most visible for companies that run eCommerce sites. Most online marketing professionals believe that user experience ends at their website’s visual presentation and architecture. In reality, it goes far beyond that.

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3 years, 11 months ago