All posts tagged: UI Design

Why You Need to Focus on User Centered Design

One of the things that brand managers often have conflict with is choosing between a design created of their internal team developed vision and going with a more user centered design. While it’s important to have an clear vision of what you want for your design, designing something from only company perspective does not solve the problems that users have. Thats where collaboration with design firm that specializes in UX design comes in. Independent party perspective is crucial in successful experience design. First, you need to realize that everything is a risk. You could be creating design for a big ad campaign, a website for a big branding campaign, or a for a smartphone app. You’re either going to put in a big investment into the project or have already done so. By designing from the user’s perspective, you are minimizing risk due to the fact that you’re giving users…

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1 year, 1 month ago

Getting Site Architecture and Interface Design Right

Do you know what kind of content should be put where? Are you clear about how you want to set up your navigation menu? What about how various topics and aspects of your website should be organized? This is something that many people get stressed about when designing or redesigning their website. While it may seem like focusing too much on these aspects of web design is a waste of time, it’s immensely valuable. Better site architecture and interface design means that visitors stay longer, gain value, share and even buy. So how do you go about site architecture and user interface design the right way? First, you need to understand the purpose of site architecture. Your goal should be to come up with a design that delivers value to your target audience while also helping you achieve your business objectives. In order to accomplish this, there are several things…

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2 years, 9 months ago

Designing Sites for Better User Experience

For the longest time, the digital marketing world has ignored the concept of user experience. But it’s becoming more important as the web and its users mature. These days, UX design is starting to become a design standard, not only because it improves the look and functionality of your website, but also because it translates to more leads, traffic, referrals and conversions.

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3 years, 3 months ago

Web Design UI/UX Design for Startups

For startups, a proper presentation is essential for building brand awareness, attracting partners, and making a big splash in the marketplace. That’s why many startup companies focus on creating a “pretty” website. However, many end up missing the key design elements to bring in new business. The two elements that are important is the user interface and user experience.

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3 years, 4 months ago

Strategies to Ensure a Great UI and UX

User interface (UI) and user experience (UX) are finally getting the attention they deserve. Gone are the days of low competition markets when a site could simply launch and find success once enough people knew about it. Today, a site has to offer a great experience and be easy to use or people will move along to something else.

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3 years, 6 months ago

Web User Experience Design’s Effect On Conversions

Did you know that improving your website’s user experience can have a huge impact on your conversion rates? Although improving user experience affects all websites, the results are most visible for companies that run eCommerce sites. Most online marketing professionals believe that user experience ends at their website’s visual presentation and architecture. In reality, it goes far beyond that.

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3 years, 7 months ago

Why Web Usability Matters More Than Ever

It’s easy to brush off usability or user experience as a new buzz word in the world of web design. After all, most companies these days have a fairly well designed and neatly organized website. But usability is not about having an attractive website or about having an organized site. Yes, those elements are important and do have an impact on the performance of your website, but it only scratches the surface of web usability.

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3 years, 7 months ago

The Importance Of User Experience In Web Design

A website with a poor user experience will always under perform. It will struggle to earn links and social mentions, generate new leads, and when the time comes, it will struggle to convert those leads into new customers. The frustrating thing is that creating a great user experience is not difficult. A simple checklist should help to ensure that a site’s design is focused on the needs of the user and not the vision of the designer.

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3 years, 7 months ago