All posts tagged: Rebranding

Agency Engagement

Many people when I introduce myself ask how to engage with creative agency and what are the benefits of working with a agency vs. individual freelancer. The project widely defer and there is no single answer. In some scenarios company needs nothing more then single freelance artist, where in majority of the cases projects are complex and require whole team of people with a different focuses and expertise to achieve an optimal results. In my practice what starts as simple website redesign, it ends up being complete brand refresh, product optimization, brand positioning and digital strategies and often refreshing print collateral. Additionally there are many different agencies other and everyone should find its own fit and comfort level. Some agencies focus exclusively on the creative work, others are specialized in ads placement and strategies, some specialize exclusively on digital and web work. Focus in our agency for example is UI/UX…

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1 year, 7 months ago

Why Rebranding Should Start with Web Design

Are you planning on going through the rebranding process? As you may have already have found out, coming up with a new brand identity is challenging. No business can get over the fact that change is an inevitable necessity at some point in its lifespan. The good news is that a new brand can completely change your business. It means being able to target a new market/segment of customers, change your strategy, or offer new products/services. There are many different ways to go about it, but for many businesses, the rebrand starts with the web design. If you think about it, your website is the perfect vehicle to launch the new brand identity. It’s easy to gauge a response, forgiving of mistakes, and strongly representative of the business. It’s not far-fetched to try experimenting with a new brand name or new statement to see which ones elicit the most response….

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2 years, 3 months ago

Visual Branding: Explained

A lot of ideas about branding have changed over the last few years and not for the sake of innovation, but for the purpose of adapting to changing consumer behavior and the marketplace. One of the biggest ideas companies have taken to is visual branding. It’s becoming clear that a logo isn’t enough to create the desired perception or get the consumers to understand what the company is about. That is where the idea of visual branding comes in. This is not just about the logo but the entire visual presentation that accompanies all your communications across all marketing channels. This can include everything from the core message, typography, background imagery, color, shape, and scenario your brand is conveying. This may sound a little confusing, so here’s an example of what this all means. If you’re a health food company, your brand image is depicted by warm colors and scenery…

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3 years, 18 days ago