All posts tagged: Marketing

Digital Marketing in Today’s Ecosystem

Digital marketing is getting more complex every single day. There are more channels becoming available to marketers as well as all the various devices and other formats that needs to be adapted to. This begs the question: where should you start with your digital marketing so that you can be as effective as you can possible be? The best answer to this question is that you should maximize the strategy that’s already working. If you already have existing marketing campaigns, make sure you’re investing into maximizing the profitability and setting up resources to have it run smoothly. Once you’ve done that, you can start to expand your sights on other web designed channels to capitalize on. After you’ve already have maximized your efforts in a specific channel or you’re close to doing so, you should look for other channels that complements what you’re already doing. If you’re already doing well…

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1 year, 1 month ago

Embrace Creative Ambiguity in Branding

With embracing ambiguity comes the ability to embrace all kinds of possibilities and mesa ruble values. Because both you as the client and the creative agency is not tied down to a narrow view, there is much more freedom to come up a wide variety of meaningful solutions that can help reach brand goals and set new marketing initiatives. This can result in breakthroughs because the project or task can be approached from a bird’s eye view. Allowing bigger picture to be seen and everyone participating moving forward will be focused on reaching the unified goal.

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1 year, 5 months ago

Agency Engagement

Many people when I introduce myself ask how to engage with creative agency and what are the benefits of working with a agency vs. individual freelancer. The project widely defer and there is no single answer. In some scenarios company needs nothing more then single freelance artist, where in majority of the cases projects are complex and require whole team of people with a different focuses and expertise to achieve an optimal results. In my practice what starts as simple website redesign, it ends up being complete brand refresh, product optimization, brand positioning and digital strategies and often refreshing print collateral. Additionally there are many different agencies other and everyone should find its own fit and comfort level. Some agencies focus exclusively on the creative work, others are specialized in ads placement and strategies, some specialize exclusively on digital and web work. Focus in our agency for example is UI/UX…

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1 year, 6 months ago

The Link Between Marketing and Branding a Product

When it comes to promoting a product, most companies focus on marketing it under the umbrella of their main brand. However, it may be a better idea to brand the actual product and market behind new brand identity. The whole idea behind this is to engage the target audience through a design, presentation, and message that is relevant and emotionally appealing to them. Why should you consider creating a brand for your products? In many cases, your core company brand may not necessarily have the right presentation and message for new target audience. For instance, your main company brand could represent technology innovation, but you may have a product that’s designed for gamers. It would be better to build the product brand around outstanding performance rather than have it fall under the umbrella of the core brand of computer hardware innovation as performance would be more emotionally appealing to the…

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2 years, 2 months ago

How Creative Agencies And Internal Marketing Teams Work Together

Marketing is moving into a new era. With the rise of the mobile web, and with it social media, creative agencies are realizing a level of value that they may not have had in the past. More and more big brands are now turning to creative agencies to work with their internal marketing teams to steer marketing campaigns, rebranding efforts, web design, product launches, packaging, online marketing etc. CAF Magazine…

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3 years, 8 months ago

Why Graphic Design Is The Most Important Part of Your Marketing Efforts

When it comes to creating a marketing campaign, most marketers already know that the graphic design is the centerpiece of the campaign’s success. Furthermore, the visual elements can literally make the campaign and bring in the kind of results your company is aiming towards and can be proud of. In this post I will try cover couple point why the graphics are crucial in any company marketing efforts and the difference in doing it in-house vs hiring a professional designer or a creative agency to help with a graphics used in a campaign.

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3 years, 8 months ago

How Digital Marketing Differs from Traditional Marketing

Companies that have the marketing strategy firmly rooted in traditional marketing often think that digital marketing is simply taking the traditional approach to the digital platforms. In truth, digital marketing is very different from traditional marketing. It is a more intricate process than the traditional approach.

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3 years, 9 months ago