All posts tagged: Graphics

Packaging Design for iPhone Devices Marketplace

The iPhone is one of the best selling devices in the tech world and has spawned a new industry made up of numerous third party devices, apps and accessories that support the device. This means that there are many opportunities to market new products but an enormous amount of competition. The key to standing out in this competition is the presentation, specifically the package design of your product box. The first thing that your audience will see is the package of your product. While there are many companies that try to stand out with unique and eye catching designs, they fail to do one critical thing. And that is to achieve an apple like packaging design. The they focus too much on their brand and the benefits of their product. While that message is important, it ignores Apple’s brand and loses the consumer. You may be thinking to yourself “why…

3 years, 9 months ago

Why Branding Through Graphics Is the Bigger Picture

The most obvious aspect of your brand is the visual presentation that you are portraying, so it’s only natural that you put a lot of thought in the graphics you use in all your communications. The logo is probably the first thing that comes into mind when companies think about their brand. However, branding with graphics goes beyond your logo as you can use graphics in a variety of ways to engage and make an impression with your target audience. You have to first come from the perspective that the brand is perceived image and emotional response that a company has with the audience. Once you understand that, it becomes clear that the logo and the brand message isn’t enough to communicate what needs to be said. By tying in images that represent what customers can expect from doing business with your company, the target audience will get a clearer…

3 years, 11 months ago

The {FRESH} eBook design – Launched

Couple months ago, Kate Smith from Sensational Color contacted me and my design group to help her with an eBook design for her 2nd book on exterior color schemes, called: The {FRESH} Color Schemes For Your Home Exterior. Choosing color for one part of your home can be difficult; having to coordinate several colors for your home’s exterior can seem like a daunting task. The {FRESH} Color Schemes For Your Home Exterior shows how the style of your home can guide you in making your color choices. We had a lot of fun in the process and collaborated with Kate in last couple months refining the concept, layouts, designs and pages. Today, I’m are proud to see book available for free download over at Sensational Color

5 years, 8 months ago
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Why Are Infographics The Next Big Thing On The Web?

Infographics have been used by many online companies to generate user engagement that typically translates in to back-links for their websites and to build online reputation and authority  for their websites. What many people are starting to realize is how impactful this type of content can be. It’s far from being new but there is a lot that has not been explored with infographics. If you’ve only been using standard content to promote your business, you’re really missing out on some big opportunities.

5 years, 8 months ago