All posts tagged: Graphic Design

Packaging Design for iPhone Devices Marketplace

The iPhone is one of the best selling devices in the tech world and has spawned a new industry made up of numerous third party devices, apps and accessories that support the device. This means that there are many opportunities to market new products but an enormous amount of competition. The key to standing out in this competition is the presentation, specifically the package design of your product box. The first thing that your audience will see is the package of your product. While there are many companies that try to stand out with unique and eye catching designs, they fail to do one critical thing. And that is to achieve an apple like packaging design. The they focus too much on their brand and the benefits of their product. While that message is important, it ignores Apple’s brand and loses the consumer. You may be thinking to yourself “why…

3 years, 27 days ago

Why Branding Through Graphics Is the Bigger Picture

The most obvious aspect of your brand is the visual presentation that you are portraying, so it’s only natural that you put a lot of thought in the graphics you use in all your communications. The logo is probably the first thing that comes into mind when companies think about their brand. However, branding with graphics goes beyond your logo as you can use graphics in a variety of ways to engage and make an impression with your target audience. You have to first come from the perspective that the brand is perceived image and emotional response that a company has with the audience. Once you understand that, it becomes clear that the logo and the brand message isn’t enough to communicate what needs to be said. By tying in images that represent what customers can expect from doing business with your company, the target audience will get a clearer…

3 years, 3 months ago

The Link Between Marketing and Branding a Product

When it comes to promoting a product, most companies focus on marketing it under the umbrella of their main brand. However, it may be a better idea to brand the actual product and market behind new brand identity. The whole idea behind this is to engage the target audience through a design, presentation, and message that is relevant and emotionally appealing to them. Why should you consider creating a brand for your products? In many cases, your core company brand may not necessarily have the right presentation and message for new target audience. For instance, your main company brand could represent technology innovation, but you may have a product that’s designed for gamers. It would be better to build the product brand around outstanding performance rather than have it fall under the umbrella of the core brand of computer hardware innovation as performance would be more emotionally appealing to the…

3 years, 5 months ago

The Importance of Branding for New Companies

And The 3 Things That Consumers Pay Attention To For new companies, it’s important to make a big impact to get noticed. How a company brands itself will affect the company’s position in the marketplace. In today’s competitive atmosphere, it’s not enough to try to fit into the industry standards. Survival can often rest in how a company is perceived in a competitive market. And the first step in the branding process is creating the right visual representation. The first thing that the target audience will recognize is the how a company looks in their marketing communications. This includes anything from color scheme to basics such as the logo of the company, the typeface that is used, and the background visuals that accompany the marketing. That’s why there should be a significant amount of importance placed on graphic design. An experienced designer can really communicate a company’s values, message, and…

4 years, 11 months ago

Graphic Design + Visual Branding

A company is only so good as their brand. It is possible to have the best products and services in a market and to fail if the brand is not communicated to the customers. Having a powerful visual branding creates a competitive advantage that cannot be replicated in any other way. While it may not come to mind as the first or most important thing with regards to business success, graphic design plays a critical role in developing or re-establishing a powerful brand.

4 years, 11 months ago
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Six Logo Design Mistakes Founders Make

About this time, last year I was asked by good folks at FoundersCard to create the “first” article for their at the time new publication TheFounder. They suggested that article should be about logo design as topic that is of interest to their members. So here is the excerpt and link to that article for anyone who missed it.

5 years, 9 days ago

Why Graphic Design Is The Most Important Part of Your Marketing Efforts

When it comes to creating a marketing campaign, most marketers already know that the graphic design is the centerpiece of the campaign’s success. Furthermore, the visual elements can literally make the campaign and bring in the kind of results your company is aiming towards and can be proud of. In this post I will try cover couple point why the graphics are crucial in any company marketing efforts and the difference in doing it in-house vs hiring a professional designer or a creative agency to help with a graphics used in a campaign.

5 years, 15 days ago