All posts tagged: Creative Agencies

The Advantages of Working with a Local Creative Agency on Your New Web Design Project

Are you planning on launching a new website or redesigning an existing website? If you’re like most people, you’ll probably looking to find an independent designer online or going with any reputable web design firm you come across. While those are two great choices, it may be more beneficial to go with a local creative agency for your web design project. Going with a local agency come with several advantages. 1. They Understand the Local Market If one of your goals is to target the local market, then it will definitely be a better choice to go with a local agency. A local agency has a better grasp on what is happening in the city you are in. They can help you tap into the mindset of the local public so that you can come up with a design that connects with the target local audience. They’ll also be aware…

4 years, 4 months ago

Packaging Design for iPhone Devices Marketplace

The iPhone is one of the best selling devices in the tech world and has spawned a new industry made up of numerous third party devices, apps and accessories that support the device. This means that there are many opportunities to market new products but an enormous amount of competition. The key to standing out in this competition is the presentation, specifically the package design of your product box. The first thing that your audience will see is the package of your product. While there are many companies that try to stand out with unique and eye catching designs, they fail to do one critical thing. And that is to achieve an apple like packaging design. The they focus too much on their brand and the benefits of their product. While that message is important, it ignores Apple’s brand and loses the consumer. You may be thinking to yourself “why…

4 years, 8 months ago

Is It Time for a Visual Brand Refresh?

As you know, a company’s visual presentation speaks volumes about the brand. It doesn’t convey everything about the brand but it’s obviously the first thing that a person recognizes. So if you feel like your visual presentation doesn’t seem to hit the mark as it used to, it might be time to go through a visual brand refresh. With that said, you probably want to make sure that you’re making the right decision. Here are some cues that indicate a revamping is needed. The Colors Seems Dull? If the colors in the logo and presentation seem dull, then it probably is. You want the colors to lift the eyes, not take the backseat on a website, catalog, print ad, etc. This doesn’t mean that you necessarily have to change the colors that you’ve been using in your visual brand identity. Sometimes it’s a matter of changing the shade of the…

4 years, 11 months ago

Branding Print Media and the Web

Many companies have a disjointed brand between their print and web presence. Some companies didn’t care to embrace the nature of the digital arena and simply copy and pasted their brand online. Others simply didn’t think that the Internet consisted of a different audience and thought the same offline approach would work online. If you are in a similar situation, it’s important that you update your brand and make sure that it works for both the print and web. It’s important to understand that the digital world isn’t just a medium for you to put your online brochure up. Branding also isn’t about talking about yourself in the best positive light. In print, the objective is to burn an image of your brand in the brain of your audience with your core message. In the digital world, the objective is to connect with your audience and get them to engage…

5 years, 7 months ago

Brand Marketing Through New Media Channels

Brand marketing has changed dramatically over the last few years. New marketing channels such as social media and online advertising platforms now require businesses to adapt and change their strategy. The old branding strategies that have worked in traditional media channels no longer apply in the digital world. Here are some of the ways in which you’ll have to adapt to make your brand marketing work. 1. Be Transparent People want to know that they’re talking to a real person. Rather than stand behind a logo of your brand, it’s a better idea to set up representatives for your brand. For example, rather than blogging through a corporate voice, you want to have a representative with a transparent bio to deliver your message. Even the biggest corporations have switched to this approach after finding out that it results in increased trust and authority. 2. Focus on Customer Experience Whether you…

5 years, 11 months ago

Designing Your Site With Help From a Creative Agency

Working with a creative agency can be an incredibly eye opening and rewarding experience. You’ll be able to work with a creative team that are all dedicated to designing a website that matches your vision while also performing towards your goals. Some companies prefer outsourcing the whole task to a professional or firm and waiting until the web design project is almost done to look over and approve the final drafts. But there are several reasons why the collaboration process is more beneficial.

6 years, 4 months ago

Chicago Interactive Agency

In order for a marketing campaign to be successful, it has to be built on a solid foundation. It should operate from a clear goal for the campaign, be built on the free flow of ideas, and it should work to either strengthen or rework a company’s brand. Finally, marketing should be fun. Any creative or interactive agency should be run in a way that creating is enjoyable and helps to foster an environment where the process is exciting and everyone involved is happy with the work they do.

6 years, 5 months ago

Why Branding Matters

Many smaller companies place little importance in branding because they think that branding is about boasting a company’s status or trying to portray a certain image to sway the public’s opinion favorably. The truth of the matter is that branding goes beyond just a public face. Done right, branding can help you communicate a clear message not only to your audience, but also stakeholders and employees.  Branding inspire loyalty, establish credibility, and engage your customers and makes product or service desirable.

6 years, 7 months ago