All posts tagged: Content Marketing

Digital Marketing in Today’s Ecosystem

Digital marketing is getting more complex every single day. There are more channels becoming available to marketers as well as all the various devices and other formats that needs to be adapted to. This begs the question: where should you start with your digital marketing so that you can be as effective as you can possible be? The best answer to this question is that you should maximize the strategy that’s already working. If you already have existing marketing campaigns, make sure you’re investing into maximizing the profitability and setting up resources to have it run smoothly. Once you’ve done that, you can start to expand your sights on other web designed channels to capitalize on. After you’ve already have maximized your efforts in a specific channel or you’re close to doing so, you should look for other channels that complements what you’re already doing. If you’re already doing well…

4 years, 10 days ago

The Advantages of Working with a Local Creative Agency on Your New Web Design Project

Are you planning on launching a new website or redesigning an existing website? If you’re like most people, you’ll probably looking to find an independent designer online or going with any reputable web design firm you come across. While those are two great choices, it may be more beneficial to go with a local creative agency for your web design project. Going with a local agency come with several advantages. 1. They Understand the Local Market If one of your goals is to target the local market, then it will definitely be a better choice to go with a local agency. A local agency has a better grasp on what is happening in the city you are in. They can help you tap into the mindset of the local public so that you can come up with a design that connects with the target local audience. They’ll also be aware…

4 years, 4 months ago

Brand Marketing Through New Media Channels

Brand marketing has changed dramatically over the last few years. New marketing channels such as social media and online advertising platforms now require businesses to adapt and change their strategy. The old branding strategies that have worked in traditional media channels no longer apply in the digital world. Here are some of the ways in which you’ll have to adapt to make your brand marketing work. 1. Be Transparent People want to know that they’re talking to a real person. Rather than stand behind a logo of your brand, it’s a better idea to set up representatives for your brand. For example, rather than blogging through a corporate voice, you want to have a representative with a transparent bio to deliver your message. Even the biggest corporations have switched to this approach after finding out that it results in increased trust and authority. 2. Focus on Customer Experience Whether you…

5 years, 11 months ago

Content + Experience = Engagement

It is not enough to have great content. To get the type of engagement that drives sites to sustainable growth and builds audience loyalty, an user experience must be had by a site’s visitors. This occurs through storytelling, detailed and interactive walk-throughs, and by providing a product or service that makes users believe their lives are being made better and easier by using it. Make no mistake; outstanding content is an absolute must. Without it, sites will fail to earn links and the crucial word of mouth recommendations that lead to true sustainability.

6 years, 6 months ago

Content Marketing: The Most Effective Method To Build A Brand

Content marketing  is the newest term online to catch on and spread like wildfire. Everywhere you turn, you see bloggers and businesses espousing the benefits of content marketing and how it can benefit your business. Read full article 

6 years, 7 months ago