All posts tagged: Chicago

Agency Engagement

Many people when I introduce myself ask how to engage with creative agency and what are the benefits of working with a agency vs. individual freelancer. The project widely defer and there is no single answer. In some scenarios company needs nothing more then single freelance artist, where in majority of the cases projects are complex and require whole team of people with a different focuses and expertise to achieve an optimal results. In my practice what starts as simple website redesign, it ends up being complete brand refresh, product optimization, brand positioning and digital strategies and often refreshing print collateral. Additionally there are many different agencies other and everyone should find its own fit and comfort level. Some agencies focus exclusively on the creative work, others are specialized in ads placement and strategies, some specialize exclusively on digital and web work. Focus in our agency for example is UI/UX…

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2 years, 2 months ago

Don’t Be So Literate With Your Logo Design

Trying to design a meaningful but strong logo can be challenging. It’s not unusual for companies go through multiple artists and renditions to find the right look. And when it comes to the right look, the common thought process is that the logo needs to clearly communicate what the company/brand does. That’s why the goal with logo design is often simplicity. More often than not, simplicity works wonders but it may be acceptable to make the logo it a bit more complex, subtle, and distinctive. Many companies are too literate with their logo. You want your logo to stand for something that makes your company unique. The key is to come up with characteristics that make your company or brand stand out from the competition and work with a designer to try to incorporate them into the look. Another common mistake is looking too much like your competition. What you…

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2 years, 9 months ago

Building a Site that Works Hand in Hand With Your Brand and Marketing Strategy

Many businesses set up a website just to have some kind of presence for their prospects and customers online. Some businesses even have built a website that’s creating some kind of results for them whether it’s traffic, leads or sales. However, very few businesses have a website that actually works with their marketing strategy. You may be surprised by statistics but even large corporations or organizations are running a same battle as star ups or small businesses. By that, it means that they have one or more website that achieves a specific objective in their strategy. So how do you go about achieving this? Start by defining your goal and strategy. Ask yourself this: How are you going to be engaging with your target audience and what are the steps that you are laying out from the initial sale to repeat customers from loyal customers? From there, you’ll have to…

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3 years, 5 months ago

Designing Sites for Better User Experience

For the longest time, the digital marketing world has ignored the concept of user experience. But it’s becoming more important as the web and its users mature. These days, UX design is starting to become a design standard, not only because it improves the look and functionality of your website, but also because it translates to more leads, traffic, referrals and conversions.

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3 years, 10 months ago

Cutting Edge of Web Design and Development

Today I’m going to talk about my web design team, how we approach web design project and thru storytelling technique help brands create better web designs. ArtVersion is a one of the premier web design companies in Chicago. Our firm has been in business for over 10 years and we’ve been able to grow throughout the years due to our focus on high quality design and client support. Our repertoire ranges from UI design for applications, branding initiatives for all types of businesses, graphic design for print, to user experience design for websites.

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3 years, 11 months ago