All posts tagged: Brand Strategy

Digital Marketing in Today’s Ecosystem

Digital marketing is getting more complex every single day. There are more channels becoming available to marketers as well as all the various devices and other formats that needs to be adapted to. This begs the question: where should you start with your digital marketing so that you can be as effective as you can possible be? The best answer to this question is that you should maximize the strategy that’s already working. If you already have existing marketing campaigns, make sure you’re investing into maximizing the profitability and setting up resources to have it run smoothly. Once you’ve done that, you can start to expand your sights on other web designed channels to capitalize on. After you’ve already have maximized your efforts in a specific channel or you’re close to doing so, you should look for other channels that complements what you’re already doing. If you’re already doing well…

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1 year, 8 months ago

Designing a Corporate Site

It’s always tough trying to come up with how to design a corporate site. On one hand, you want to convey an influential image of your company. On the other hand, you don’t want to come across as boring and blend in with every other company. The key to pulling off a great corporate web design is to figure out what your main goals are. From there, you can think about creative ways to present your company and engage the visitor. To help you start brain storming concepts, here are some jump off ideas. Idea #1: A minimalist site with custom photography If your corporate site has clear intentions on what it is supposed to achieve, then a minimalist design can do the job. Combined with custom photography, you can let your copy do the talking while giving an impactful imagery of what you want to portray about your company….

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1 year, 10 months ago

The Advantages of Working with a Local Creative Agency on Your New Web Design Project

Are you planning on launching a new website or redesigning an existing website? If you’re like most people, you’ll probably looking to find an independent designer online or going with any reputable web design firm you come across. While those are two great choices, it may be more beneficial to go with a local creative agency for your web design project. Going with a local agency come with several advantages. 1. They Understand the Local Market If one of your goals is to target the local market, then it will definitely be a better choice to go with a local agency. A local agency has a better grasp on what is happening in the city you are in. They can help you tap into the mindset of the local public so that you can come up with a design that connects with the target local audience. They’ll also be aware…

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2 years, 25 days ago

Agency Engagement

Many people when I introduce myself ask how to engage with creative agency and what are the benefits of working with a agency vs. individual freelancer. The project widely defer and there is no single answer. In some scenarios company needs nothing more then single freelance artist, where in majority of the cases projects are complex and require whole team of people with a different focuses and expertise to achieve an optimal results. In my practice what starts as simple website redesign, it ends up being complete brand refresh, product optimization, brand positioning and digital strategies and often refreshing print collateral. Additionally there are many different agencies other and everyone should find its own fit and comfort level. Some agencies focus exclusively on the creative work, others are specialized in ads placement and strategies, some specialize exclusively on digital and web work. Focus in our agency for example is UI/UX…

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2 years, 2 months ago

What Companies Are Doing to Promote Their Brands on the Web

One of the best things about branding on the web is the amount of options and tools available to promote your brand. There is a myriad of ways to reach out to your customers and target market while also standing out from the competition. If you started a branding campaign, it’s likely you haven’t even reached the surface as to what you can do. Here are some brand strategies that some companies are using with great success. 1. Using transparency to build trust Most brands prefer to keep their customers in the dark. However, using transparency can be immensely beneficial to a brand. Some companies are sharing everything from how their products are made, what quality control measures are being taken, what ethical measures are being met, etc. The point is not to be transparent about everything but pinpoint an issue that your audience has suspicions about in your industry…

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2 years, 3 months ago

Why Branding Through Graphics Is the Bigger Picture

The most obvious aspect of your brand is the visual presentation that you are portraying, so it’s only natural that you put a lot of thought in the graphics you use in all your communications. The logo is probably the first thing that comes into mind when companies think about their brand. However, branding with graphics goes beyond your logo as you can use graphics in a variety of ways to engage and make an impression with your target audience. You have to first come from the perspective that the brand is perceived image and emotional response that a company has with the audience. Once you understand that, it becomes clear that the logo and the brand message isn’t enough to communicate what needs to be said. By tying in images that represent what customers can expect from doing business with your company, the target audience will get a clearer…

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2 years, 7 months ago

Is It Time for a Visual Brand Refresh?

As you know, a company’s visual presentation speaks volumes about the brand. It doesn’t convey everything about the brand but it’s obviously the first thing that a person recognizes. So if you feel like your visual presentation doesn’t seem to hit the mark as it used to, it might be time to go through a visual brand refresh. With that said, you probably want to make sure that you’re making the right decision. Here are some cues that indicate a revamping is needed. The Colors Seems Dull? If the colors in the logo and presentation seem dull, then it probably is. You want the colors to lift the eyes, not take the backseat on a website, catalog, print ad, etc. This doesn’t mean that you necessarily have to change the colors that you’ve been using in your visual brand identity. Sometimes it’s a matter of changing the shade of the…

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2 years, 8 months ago

What Are the Latest Trends In Web Design Today?

If you’re considering a web design project, you should start by getting a full perspective of all that you can do with your website and all the creative options that are available to you. There are many web designs trends that have been hitting the industry over the past few years. And while most people think that trends typically fade away after some time, many of these trends are here to stay for the long haul so they are worth paying attention to. So here are a few you should be aware of. Unique Fonts The big thing in the design industry is fonts and it’s clear why. Bigger and standout fonts result in increased engagement. Some companies use custom designed fonts which almost adds a branding element. The bottom line is that standard fonts are no longer cutting it. Users are too used to standard fonts and underestimate the…

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2 years, 8 months ago

The Link Between Marketing and Branding a Product

When it comes to promoting a product, most companies focus on marketing it under the umbrella of their main brand. However, it may be a better idea to brand the actual product and market behind new brand identity. The whole idea behind this is to engage the target audience through a design, presentation, and message that is relevant and emotionally appealing to them. Why should you consider creating a brand for your products? In many cases, your core company brand may not necessarily have the right presentation and message for new target audience. For instance, your main company brand could represent technology innovation, but you may have a product that’s designed for gamers. It would be better to build the product brand around outstanding performance rather than have it fall under the umbrella of the core brand of computer hardware innovation as performance would be more emotionally appealing to the…

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2 years, 10 months ago

Visual Branding: Make Your Products and Services Desirable

Everyone has heard of the phrase “a picture is worth a thousand words” before. That phrase has far more meaning when it comes to marketing your products or services. There is a lot you can say about what you have to offer, but those words can be taken to a whole new level with the right visuals. This is essentially where visual branding comes in. You want to create a positive emotional reaction in your prospect or customer on an implicit level while also supporting your explicit message. When people talk about branding, it’s usually about the company image. But that doesn’t mean a product or service shouldn’t have a brand. There are many examples of companies that have built a brand for a line of products to showcase them in a particular way and to also distinguish them from their other products. So what can you do to create…

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3 years, 2 months ago