All posts tagged: Brand Agency

Visual Branding: Explained

A lot of ideas about branding have changed over the last few years and not for the sake of innovation, but for the purpose of adapting to changing consumer behavior and the marketplace. One of the biggest ideas companies have taken to is visual branding. It’s becoming clear that a logo isn’t enough to create the desired perception or get the consumers to understand what the company is about. That is where the idea of visual branding comes in. This is not just about the logo but the entire visual presentation that accompanies all your communications across all marketing channels. This can include everything from the core message, typography, background imagery, color, shape, and scenario your brand is conveying. This may sound a little confusing, so here’s an example of what this all means. If you’re a health food company, your brand image is depicted by warm colors and scenery…

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4 years, 10 months ago
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Old/New Style Sign

Couple weeks back we engaged good folks over at DropMetal to create our office sign.  We really admire their work and hand made process.  So today we received progress shot (photo above). The sign is turning very nice and we will be proudly displaying it in the next couple months.  The distressed signature concept that DropMetal guys developed is defiantly adding the character and beauty to overall design experience. In addition statement that hand-made sign adds, remind us that all we do here in our creative agency is made from heart and by hand, it shifts our thoughts back to our roots and philosophy of why are we doing what we do.

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5 years, 6 months ago

Why Branding Matters

Many smaller companies place little importance in branding because they think that branding is about boasting a company’s status or trying to portray a certain image to sway the public’s opinion favorably. The truth of the matter is that branding goes beyond just a public face. Done right, branding can help you communicate a clear message not only to your audience, but also stakeholders and employees.  Branding inspire loyalty, establish credibility, and engage your customers and makes product or service desirable.

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5 years, 7 months ago