Goran Paunovic


On these pages you can discover concepts that interest me, follow the inspirations that animate me every day, and occasional tweets and guest posts. If you have something to add, please feel free to leave a comment and engage in conversation.


I’m Creative Director and Founder of ArtVersion Interactive — an award-winning visual branding and web design firm.

I founded ArtVersion back in 1999 when I moved to the United States. We started as a traditional graphic design firm with a couple of internal brands and on-location design productions. I was fortunate to personally work with some Chicagoland well-known corporations and smaller local “landmark” retail outlets on their marketing, design and branding efforts. As the web evolved and clients demands & needs changed, we repositioned ArtVersion to full service digital agency.

So here I was, with roots in traditional graphic design, finding myself in a position of directing some very complex web projects for national brands. Throughout the years, I learned coding and fell in love with the web. User interface design and web usability became my passion, and minimalistic design approach with a great user experience became my goal.

I was born and raised in Belgrade, at the intersection of Central and Southeast Europe, where I lived ’till my early 20s. Today, I call Chicago my home, where I live with my wife and our two daughters.

In my spare time I practice fine art photography in form of postminimalism. Selected work I publish on Flickr and National Geographic networks.

Get in touch with me on twitter.