All posts in: Web

Responsive vs. Adaptive Web Design

In my agency, we daily go through assessments of analyzing and auditing web user behaviors and online experiences for variety of different brands. Nowadays it all sums up on making decision of what technology is best to use on the back end to create that great front end UI/UX. Deciding on using responsive design or adaptive design on as platform depends on variety of factors and discoveries we due-diligently exercise in discovery phase of the project. I wrote a post over on our company blog about differences that articulates little bit more about pros and cons of each. However this is complex matter and decision involves a lot of different factors. Instead of segmenting different parts of a website to format it differently, adaptive design delivers a set version of a website that’s optimized for the user’s OS, browser and device. It also delivers the website from the server side…

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2 years, 3 months ago

Why Rebranding Should Start with Web Design

Are you planning on going through the rebranding process? As you may have already have found out, coming up with a new brand identity is challenging. No business can get over the fact that change is an inevitable necessity at some point in its lifespan. The good news is that a new brand can completely change your business. It means being able to target a new market/segment of customers, change your strategy, or offer new products/services. There are many different ways to go about it, but for many businesses, the rebrand starts with the web design. If you think about it, your website is the perfect vehicle to launch the new brand identity. It’s easy to gauge a response, forgiving of mistakes, and strongly representative of the business. It’s not far-fetched to try experimenting with a new brand name or new statement to see which ones elicit the most response….

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2 years, 3 months ago

Visual Branding and How It Affects Your Web Design Decisions

Are you aware of your brand is being perceived by your audience? Visual branding is all about communicating the characteristics and benefits of your brand through your imagery. There are many companies that have strong logos and a strong message but lack the imagery to give their audience a clearer picture on what they are about and what kind of value they can provide. If you’ve made the same mistake and you’re in the process of creating a visual presentation that better represents your brand, you need to think about your web design decisions more carefully. When your visitors hit your website, they’ll be presented with the visual elements before they even start reading the words on the page. For this reason, you want communicate the value, uniqueness, relevance, and other qualities on your brand through your design. Much of web design projects are made up of trying to figure…

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2 years, 3 months ago

Close Look at Marketing and Branding

Many companies build a marketing campaign via a standalone approach. They might have a Facebook campaign that takes prospects to a product page, a search campaign to drive traffic to their content site, and/or a social media campaign designed to create a following of fans. While this approach does work, it can be even more effective with a strategy that makes branding work synergistically with marketing. Imagine a social media campaign that a mid-size company would typically be running. It would consist of sharing content, connecting with other influencers for exposure and cross promotion, announcing promotions, and even interacting with followers. All of these actions would contribute to the success of the social media campaign but the results would be magnified by making the brand a big focal point. For example, a company can share quality content that’s lets people know that it’s associated with their brand; the company can…

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2 years, 3 months ago

Visual Branding: Make Your Products and Services Desirable

Everyone has heard of the phrase “a picture is worth a thousand words” before. That phrase has far more meaning when it comes to marketing your products or services. There is a lot you can say about what you have to offer, but those words can be taken to a whole new level with the right visuals. This is essentially where visual branding comes in. You want to create a positive emotional reaction in your prospect or customer on an implicit level while also supporting your explicit message. When people talk about branding, it’s usually about the company image. But that doesn’t mean a product or service shouldn’t have a brand. There are many examples of companies that have built a brand for a line of products to showcase them in a particular way and to also distinguish them from their other products. So what can you do to create…

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2 years, 7 months ago

Building a Site that Works Hand in Hand With Your Brand and Marketing Strategy

Many businesses set up a website just to have some kind of presence for their prospects and customers online. Some businesses even have built a website that’s creating some kind of results for them whether it’s traffic, leads or sales. However, very few businesses have a website that actually works with their marketing strategy. You may be surprised by statistics but even large corporations or organizations are running a same battle as star ups or small businesses. By that, it means that they have one or more website that achieves a specific objective in their strategy. So how do you go about achieving this? Start by defining your goal and strategy. Ask yourself this: How are you going to be engaging with your target audience and what are the steps that you are laying out from the initial sale to repeat customers from loyal customers? From there, you’ll have to…

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2 years, 10 months ago

Designing Sites for Better User Experience

For the longest time, the digital marketing world has ignored the concept of user experience. But it’s becoming more important as the web and its users mature. These days, UX design is starting to become a design standard, not only because it improves the look and functionality of your website, but also because it translates to more leads, traffic, referrals and conversions.

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3 years, 4 months ago
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Web Design and Its Effect on Corporate Branding

If you’re in charge of designing a website for your corporate organization, it’s imperative that you look beyond everyday design services. You need to work with designers that understand branding on a deep level and can integrate your company brand into the site design. You may ask “why is web design such a big corporate branding?” You have to consider the fact that there are millions websites in the same marketplace. In order to stand out from the pack, you need have a brand identity that instantly coveys your uniqueness and value. Your organization may have a strong authority and reputation in the marketplace, but that doesn’t guarantee traffic and engagement on the Internet. The first thing that users will see when they come to your website is how the design looks and the message it is communicating, or sadly, lacking.

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3 years, 4 months ago

Cutting Edge of Web Design and Development

Today I’m going to talk about my web design team, how we approach web design project and thru storytelling technique help brands create better web designs. ArtVersion is a one of the premier web design companies in Chicago. Our firm has been in business for over 10 years and we’ve been able to grow throughout the years due to our focus on high quality design and client support. Our repertoire ranges from UI design for applications, branding initiatives for all types of businesses, graphic design for print, to user experience design for websites.

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3 years, 5 months ago

Designing Your Site With Help From a Creative Agency

Working with a creative agency can be an incredibly eye opening and rewarding experience. You’ll be able to work with a creative team that are all dedicated to designing a website that matches your vision while also performing towards your goals. Some companies prefer outsourcing the whole task to a professional or firm and waiting until the web design project is almost done to look over and approve the final drafts. But there are several reasons why the collaboration process is more beneficial.

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3 years, 6 months ago