All posts in: Design

What Are the Latest Trends In Web Design Today?

If you’re considering a web design project, you should start by getting a full perspective of all that you can do with your website and all the creative options that are available to you. There are many web designs trends that have been hitting the industry over the past few years. And while most people think that trends typically fade away after some time, many of these trends are here to stay for the long haul so they are worth paying attention to. So here are a few you should be aware of. Unique Fonts The big thing in the design industry is fonts and it’s clear why. Bigger and standout fonts result in increased engagement. Some companies use custom designed fonts which almost adds a branding element. The bottom line is that standard fonts are no longer cutting it. Users are too used to standard fonts and underestimate the…

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2 years, 4 months ago

Visual Branding and How It Affects Your Web Design Decisions

Are you aware of your brand is being perceived by your audience? Visual branding is all about communicating the characteristics and benefits of your brand through your imagery. There are many companies that have strong logos and a strong message but lack the imagery to give their audience a clearer picture on what they are about and what kind of value they can provide. If you’ve made the same mistake and you’re in the process of creating a visual presentation that better represents your brand, you need to think about your web design decisions more carefully. When your visitors hit your website, they’ll be presented with the visual elements before they even start reading the words on the page. For this reason, you want communicate the value, uniqueness, relevance, and other qualities on your brand through your design. Much of web design projects are made up of trying to figure…

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2 years, 6 months ago

Close Look at Marketing and Branding

Many companies build a marketing campaign via a standalone approach. They might have a Facebook campaign that takes prospects to a product page, a search campaign to drive traffic to their content site, and/or a social media campaign designed to create a following of fans. While this approach does work, it can be even more effective with a strategy that makes branding work synergistically with marketing. Imagine a social media campaign that a mid-size company would typically be running. It would consist of sharing content, connecting with other influencers for exposure and cross promotion, announcing promotions, and even interacting with followers. All of these actions would contribute to the success of the social media campaign but the results would be magnified by making the brand a big focal point. For example, a company can share quality content that’s lets people know that it’s associated with their brand; the company can…

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2 years, 6 months ago

Getting Site Architecture and Interface Design Right

Do you know what kind of content should be put where? Are you clear about how you want to set up your navigation menu? What about how various topics and aspects of your website should be organized? This is something that many people get stressed about when designing or redesigning their website. While it may seem like focusing too much on these aspects of web design is a waste of time, it’s immensely valuable. Better site architecture and interface design means that visitors stay longer, gain value, share and even buy. So how do you go about site architecture and user interface design the right way? First, you need to understand the purpose of site architecture. Your goal should be to come up with a design that delivers value to your target audience while also helping you achieve your business objectives. In order to accomplish this, there are several things…

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3 years, 1 month ago

The Importance of Outstanding Annual Report Design

One of the best ways to build a positive reputation and strong outlook about your company in the eyes of the public, employees, potential business partners and existing business owners is to publish annual reports. You can say a lot about the positive aspects of your company in your marketing and advertising but annual reports can sometimes be more appealing as it is based on real data that people can rely on. Some publicly traded companies are also regulated to distribute annual repots, so this is a good excuse to invest in professionally designing one. Annual Report that will positively reflect not only numbers but overall goal and accomplishements.

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3 years, 6 months ago

Cutting Edge of Web Design and Development

Today I’m going to talk about my web design team, how we approach web design project and thru storytelling technique help brands create better web designs. ArtVersion is a one of the premier web design companies in Chicago. Our firm has been in business for over 10 years and we’ve been able to grow throughout the years due to our focus on high quality design and client support. Our repertoire ranges from UI design for applications, branding initiatives for all types of businesses, graphic design for print, to user experience design for websites.

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3 years, 7 months ago

Designing Your Site With Help From a Creative Agency

Working with a creative agency can be an incredibly eye opening and rewarding experience. You’ll be able to work with a creative team that are all dedicated to designing a website that matches your vision while also performing towards your goals. Some companies prefer outsourcing the whole task to a professional or firm and waiting until the web design project is almost done to look over and approve the final drafts. But there are several reasons why the collaboration process is more beneficial.

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3 years, 9 months ago