All posts in: Branding

Designing a Corporate Site

It’s always tough trying to come up with how to design a corporate site. On one hand, you want to convey an influential image of your company. On the other hand, you don’t want to come across as boring and blend in with every other company. The key to pulling off a great corporate web design is to figure out what your main goals are. From there, you can think about creative ways to present your company and engage the visitor. To help you start brain storming concepts, here are some jump off ideas. Idea #1: A minimalist site with custom photography If your corporate site has clear intentions on what it is supposed to achieve, then a minimalist design can do the job. Combined with custom photography, you can let your copy do the talking while giving an impactful imagery of what you want to portray about your company….

3 years, 3 months ago

Embrace Creative Ambiguity in Branding

With embracing ambiguity comes the ability to embrace all kinds of possibilities and mesa ruble values. Because both you as the client and the creative agency is not tied down to a narrow view, there is much more freedom to come up a wide variety of meaningful solutions that can help reach brand goals and set new marketing initiatives. This can result in breakthroughs because the project or task can be approached from a bird’s eye view. Allowing bigger picture to be seen and everyone participating moving forward will be focused on reaching the unified goal.

3 years, 6 months ago

Agency Engagement

Many people when I introduce myself ask how to engage with creative agency and what are the benefits of working with a agency vs. individual freelancer. The project widely defer and there is no single answer. In some scenarios company needs nothing more then single freelance artist, where in majority of the cases projects are complex and require whole team of people with a different focuses and expertise to achieve an optimal results. In my practice what starts as simple website redesign, it ends up being complete brand refresh, product optimization, brand positioning and digital strategies and often refreshing print collateral. Additionally there are many different agencies other and everyone should find its own fit and comfort level. Some agencies focus exclusively on the creative work, others are specialized in ads placement and strategies, some specialize exclusively on digital and web work. Focus in our agency for example is UI/UX…

3 years, 7 months ago

What Companies Are Doing to Promote Their Brands on the Web

One of the best things about branding on the web is the amount of options and tools available to promote your brand. There is a myriad of ways to reach out to your customers and target market while also standing out from the competition. If you started a branding campaign, it’s likely you haven’t even reached the surface as to what you can do. Here are some brand strategies that some companies are using with great success. 1. Using transparency to build trust Most brands prefer to keep their customers in the dark. However, using transparency can be immensely beneficial to a brand. Some companies are sharing everything from how their products are made, what quality control measures are being taken, what ethical measures are being met, etc. The point is not to be transparent about everything but pinpoint an issue that your audience has suspicions about in your industry…

3 years, 9 months ago

Packaging Design for iPhone Devices Marketplace

The iPhone is one of the best selling devices in the tech world and has spawned a new industry made up of numerous third party devices, apps and accessories that support the device. This means that there are many opportunities to market new products but an enormous amount of competition. The key to standing out in this competition is the presentation, specifically the package design of your product box. The first thing that your audience will see is the package of your product. While there are many companies that try to stand out with unique and eye catching designs, they fail to do one critical thing. And that is to achieve an apple like packaging design. The they focus too much on their brand and the benefits of their product. While that message is important, it ignores Apple’s brand and loses the consumer. You may be thinking to yourself “why…

3 years, 10 months ago

Why Magento?

Magento is an open-source platform and community version can be installed without any commitments or monthly fees. To match project requirements, we can modify the source code and add features and functionality by adding widely available and rather inexpensive add-ons and plug-ins. The best part in Magento web design is it’s flexibility and robustness. At my web design firm we build Magento sites constantly for variety of clients. Magento is actually one of the few platforms that we can honestly recommend without hesitation, as we believe it its longevity. We started using Magento framework about 5 years ago, and throughout that time we learned about flexibility and great robustness of the platform. We’ve also seen great improvements and evolution of it’s core code, now with framework in place it is the perfect platform for responsive web design, one of our favorite development methods. According to recent studies, Magento is one…

3 years, 11 months ago

Using Influencer Marketing to Leverage Your Online Marketing Efforts

It can be an uphill battle trying to persuade new prospects to do business with new brand or company on social media, using PPC, or bringing in traffic through organic SEO. That’s why you should look to influencers to leverage your online marketing efforts. Influencers have a large audience that trust them for the latest news, information, and relevant advice. These influencers have built a deep trust with their audience which makes their message very influential. But the question is: how do you work with them? 1. Find the Right Influencers Rather than look at the subscriber count of an influencer, you should research if their audience is the right fit for your content, brand, and products and services. It pays to try to work with an influencer with the right audience because your message, content, and marketing will be relevant to their needs and interests. Trying to target an audience…

3 years, 11 months ago

Why Branding Through Graphics Is the Bigger Picture

The most obvious aspect of your brand is the visual presentation that you are portraying, so it’s only natural that you put a lot of thought in the graphics you use in all your communications. The logo is probably the first thing that comes into mind when companies think about their brand. However, branding with graphics goes beyond your logo as you can use graphics in a variety of ways to engage and make an impression with your target audience. You have to first come from the perspective that the brand is perceived image and emotional response that a company has with the audience. Once you understand that, it becomes clear that the logo and the brand message isn’t enough to communicate what needs to be said. By tying in images that represent what customers can expect from doing business with your company, the target audience will get a clearer…

4 years, 11 days ago

How to Properly Market a Company on a Website

So you have a professionally designed website, but do you know how to properly market your company? For many companies, the focus is on creating a functioning website and writing about their products/services or even the history of the company. While your goal should indeed be to get the word out about your products/services and your brand, the approach has to be focused from the user’s perspective. You have to start by creating a web design that is relevant to the user and communicates some kind of value. For instance, if you’re selling gardening supplies, the website’s color and design theme should reflect that the user is in the right place. At the same time, you want your brand to come out in the web design and convey a unique benefit of purchasing from your company. The brand usually has its own color and design themes and if it doesn’t…

4 years, 26 days ago

Is It Time for a Visual Brand Refresh?

As you know, a company’s visual presentation speaks volumes about the brand. It doesn’t convey everything about the brand but it’s obviously the first thing that a person recognizes. So if you feel like your visual presentation doesn’t seem to hit the mark as it used to, it might be time to go through a visual brand refresh. With that said, you probably want to make sure that you’re making the right decision. Here are some cues that indicate a revamping is needed. The Colors Seems Dull? If the colors in the logo and presentation seem dull, then it probably is. You want the colors to lift the eyes, not take the backseat on a website, catalog, print ad, etc. This doesn’t mean that you necessarily have to change the colors that you’ve been using in your visual brand identity. Sometimes it’s a matter of changing the shade of the…

4 years, 1 month ago